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July 20, 2010
The Upside of Irrationality
Just ripped through Dan Ariely's latest book; The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home after getting it from the library a couple days ago.
If you haven't read Predictably Irrational, read whichever one you can get from your local library (or bookstore) first.
And then read the other one.
Posted by dberger at July 20, 2010 9:27 PM